I realize they need to make money on the site. So the advertisement at the top of the page doesn't bother me. But the one in the upper right corner - LOOKS like it could be a news story - when in reality it's an ad. I think that should be more clearly labeled. But I'm sure the client in that space likes having a lot of people clicking on it.
From an editorial point of view, it seems like this is a promotion for the White House and it's projects and speeches and events. Not until you toward the bottom half of the page do you see a square labeled things the W.H. hopes you don't see...
In the true spirit of balancing news and information, I'd like to see this item get a bit higher play on the page.
I like the WHITEBOARD item at the top that gives you the latest on where the president is in his day and the headline from his speech. Easy to see if you just want to jump on the site to see if he's spoken. But you are not near a TV with 24 hour news on it. (Or don't monitor websites that operate on the same principal.)
The squares on the side of the screen look like they should be interactive. The ones that say the president's schedule or his cabinet members appointments for the day. I thought they would jump to an insert or another screen - showing you who was meeting with whom or some other info about the events listed. But it was just a visually interesting way of doing a calendar list of today's events. Making it a widget that you can add to your site or computer - is VERY smart. Good idea. It gets politico in your visual world. Good idea.
Just some thoughts.
Sheila
I liked the calendar too!
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